Nils Haupt
Senior Director Corporate Communications | Hapag-Lloyd
Nils Haupt has been Head of Corporate Communications at Hapag-Lloyd since the end of 2014. His career began at the advertising agency J. Walter Thompson in Frankfurt, after which he worked for many years as a television editor and producer at Mitteldeutscher Rundfunk. He has been in the PR industry since 2000, including 13 years with the Lufthansa Group. At Hapag-Lloyd, as Senior Director Corporate Communications, he is responsible for global internal and external communications as well as customer communications. In addition, he is the chairman of the Hapag-Lloyd Foundation.
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Unbeatable Together – Logistics and Marketing Joining Forces
Marketing relies on smooth, efficient logistics – because even the most creative campaign falls flat if products are unavailable or deliveries are unreliable. Especially in the age of TikTok, Instagram & Co., where viral trends can cause demand to skyrocket overnight, logistics becomes a decisive success factor. But logistics also benefits from marketing – not only when it comes to polishing its often outdated image and presenting it as a high-tech industry with critical, forward-looking relevance. The potential goes far beyond that. Logistics and marketing are now inseparable – and together, they are unbeatable.