Peter Müller-Kronberg
CEO | ZUFALL logistics group
Peter Müller-Kronberg is the third generation of his family to serve as CEO and partner of the family-owned company Friedrich Zufall in Göttingen. His responsibilities include the corporate functions of New Products, Strategy, Marketing & Communication, and Environmental Sustainability.
Before joining the company in 2013, the 42-year-old got a degree in event management and gained experience in sports marketing. He received his training in freight forwarding at Streck Transport and as a trainee at Hellmann Worldwide Logistics.
Müller-Kronberg initiated a transformation process when he took over the almost 100-year-old company. His goal is to make the organisation, strategy, and culture of the company fit for the future. This includes the development and implementation of ‘Mission Statement 2028’ with the company’s purpose, vision, and principles of action, as well as the development and implementation of the 3P corporate strategy – People, Planet, Profit.
In 2019, the entrepreneur founded the zufall.lab in Göttingen. The experimental workshop aims to strengthen the ability of the company and its employees for change. This mobilises innovative forces for new logistics approaches, prototypes, and processes for better and more sustainable logistics of tomorrow.
Peter Müller-Kronberg lives with his wife and son in Göttingen. He integrates sustainability into his private life and corporate culture, investing in the future of his grandchildren. With Zufall, he wants to explore new ways of inspiring us to interact responsibly with nature and resources.
CURIOStage
Circular Economy as a Business Model: Strategic Impulses for the Logistics of the Future
What strategic opportunities and challenges do circular business models present for the logistics sector? How can companies adapt their logistics processes to meet the requirements of the circular economy without compromising profitability? The panel discusses how the circular economy can transform the logistics industry and what concrete steps are needed to move from theory to practice. Only through close collaboration among stakeholders can the full potential of a circular economy be realized to ensure long-term resource efficiency and sustainability.
LogTech Stage
From IT upgrade to business transformation: Rethinking WMS
The announcement of the widespread SAP WM marks the beginning of a new era for the manufacturing industry. Many companies are currently faced with the question: “Do we replicate old structures in a new system or do we use this moment to truly transform our warehouse processes?”
TMG Consultants is presenting its exclusive study “Transformation Warehouse Management System” for the first time at this year's BVL Supply Chain CX. It is based on extensive project experience and new market data and highlights the challenges and opportunities that lie ahead in this period of upheaval. The analysis identifies three critical pitfalls: inefficient processes, limited market knowledge, and short-sighted architecture decisions. These threaten the ROI of many projects.
Entrepreneurial sustainability instead of IT upgrades, process optimization before system selection: In a talk with Benjamin Hölzle, Director of SCM and Logistics at TMG Consultants, Anita Würmser, managing partner at impact media projects, discusses why many projects fail in terms of return on investment and which strategic decisions determine the success of a WMS transformation in practice.